Abstract

Abstract: The use of cash in the Swedish society is decreasing, leaving room for digital payment methods to ascend. However, mobile payment solutions are not as established in Sweden compared to other countries. The objective of this thesis is to map the current market of mobile payments solutions in Swedish in store retail and identify the opportunities and obstacles it faces, with a focus from a security perspective. Furthermore, the future potential of mobile payment solutions in Sweden will be assessed.To fulfil the purpose of this thesis, an empirical study consisting of qualitative interviews and a quantitative survey were conducted. The interviews brought the perspective of businesses and financial institutions that influence the payment market, whilst the data from the survey collected the perspective and attitudes of private users.The studied payment solutions were Apple Pay, Samsung Pay and Swish. Apple Pay and Samsung Pay were found to be secure solutions, but with varying availability and compatibility for the users. Swish is a compatible payment solution for the users, but is lacking in technical infrastructure. A lack of knowledge regarding security and availability of these solutions was found to have prevented widespread adoption by the population. Mobile payment solutions were perceived as useful and easy to use by the the private users.Conclusions are that mobile payment solutions have a high market potential in Sweden if their availability improves. Groundbreaking payment innovations beyond the mobile phone lie far in the future, partially due to the demanding investments required for implementation by merchants as well as the integrity concerns that they raise.