Abstract

This study explores the optimization of user experience (UX) and website goals through a
relatively small-scale test with 10 participants. The research focuses on evaluating the
implementation of a new website prototype for Hype Energy Drinks, with an aim to improve
health orientation and UX, specifically when communicating the product sections for isotonic
drinks and protein products. The study highlights the significance of meticulous website design,

structure, and adherence to UX principles, such as usability, accessibility, consistency, and user-
centered design.

The findings demonstrate that the new website significantly enhances the user experience,
particularly in conveying health-oriented product information. Improved structure and layout
contribute to improved usability and effective communication of health-related products.

However, both the old and new sites were perceived as having a sporty rather than a health-
oriented look.

The study also reveals the complexity of implementing animations and emphasizes the
importance of carefully considering the role and impact of animations in website design,
particularly in facilitating clear and efficient communication of product information. The
findings contribute to a better understanding of how website design and UX principles can
effectively communicate health-related products, while also highlighting areas for improvement
and future research.